Time travel for a good feeling
The Farner agency is designing World Vision Switzerland’s new child sponsorship campaign. By highlighting the success stories of former sponsored children, the campaign aims to raise awareness among the German-speaking Swiss population about the importance of supporting disadvantaged children.
In addition to a poster campaign, social media marketing and a specially developed landing page with in-depth information about these successful stories are also used.
A child sponsorship changes the lives of disadvantaged children in a positive way. Through the regularity and long-term nature of the financial support, these children have the chance to create an educational and livelihood opportunity that not only improves their own circumstances, but also those of their village community and loved ones.
This is where the new campaign of World Vision Switzerland picks up and lets the German-speaking population of Switzerland experience the success stories of today's adult sponsored children. In the coming weeks, the protagonists from India, Niger and Bolivia will tell their personal life stories: on billboards, in social media and on the landing page. Worldvision.ch/Child Sponsorship with in-depth background information on their fate - underpinned by video interviews and image galleries.
Responsible at World Vision Switzerland: Monica Flückiger (Marketing Manager); Caroline Geiger and Tiziana Greco (Project Management); Marina Bachmann (Online Marketing Manager); Eliad Lienhardt (Multimedia Production). Responsible at Farner: Philipp Skrabal (Chief Creative Officer); Fabian Röthlisberger (Head of Consulting); Nina Wick (Consulting/Project Management); Christoph Perner (Art Direction); Ceng Dirlik (Motion Design); Marco Cavalli (Web Design); Yannick Waeny (Performance & Social Media Marketing); Roman Beer (Performance & Social Media Marketing). External partners: Jim Wungramyao Kasom (photography India); Linda Leila Diatta (photography Niger); Beat Baschung (photography Bolivia); Serge Fries - Detail (image editing and DTP).
