SDV Award 2018 - the winners
On Thursday, the Swiss Direct Marketing Association celebrated the year’s best campaigns. At the awards ceremony in Zurich, 29 gold, silver, and bronze awards, as well as six industry awards, were presented across a total of 17 categories. The DM Lifetime Achievement Award went to the Migros Cooperative Federation.
Crisp, imaginative, bite-sized, and filling: these are the qualities the campaigns sought for the SDV Award 2018 should have. Like cooking luminaries, advertisers also try to create the most sophisticated dialog marketing recipes possible. 175 of these creations found their way to the SDV, 35 of which were awarded - not with Gault Millau points, but with gold, silver and bronze as well as industry prizes. Another 28 received certificates.
As the two years before, this year's SDV Award Night took place at the event location Stage One in Zurich-Oerlikon. Stefan Büsser, as host, invited guests to a literally exquisite dinner, to which stand-up comedian Ágota Dimén as sidekick and the band Mr. Ray's Class put the icing on the cake. After the ceremony, the guests had the opportunity to get rid of the calories at the after-party.
Masters of their trade: the winners
The categories of the SDV Awards 2018 were divided into three sections: media categories, industry categories and special categories. In six of a total of eight industry categories, an overall prize was awarded in each case, while in the other categories gold, silver and bronze trophies went to the agencies' kitchen studios. 20 connoisseurs under the direction of the new jury chairman Thomas Engeli had examined the campaigns in advance for heart and "Nierli".
| Category | Campaign | Agency | Client |
|---|---|---|---|
| Campaign for financial service providers | UBS Star Manager | Equipe | UBS Switzerland |
| Campaigns for trade / e-commerce | Rivella: Immersive Storytelling | Notch Interactive | Rivella |
| Campaigns for consumer goods / FMCG | Recipe cooking campaign | Y&R Group Switzerland | Migros Cooperative Federation |
| Campaigns in the automotive industry | Mailing with knowledge of human nature | Y&R Group Switzerland | AMAG Import |
| Campaigns self advertising | Update with blackboard | Maxomedia | Maxomedia |
| Category | Campaign | Agency | Client | Award |
|---|---|---|---|---|
| Mailing B2C (2D) over 100,000 ex. | TCS Crash | Wirz Activation | Touring Club Switzerland | Bronze |
| Mailing B2C (2D) up to 100'000 Ex. | UBS - The application | Dachcom.Dialog | UBS Switzerland | Bronze |
| Mailing B2C (2D) up to 100'000 Ex. | Mailing with knowledge of human nature | Y&R Group Switzerland | AMAG Import | Bronze |
| Mailing B2C (2D) up to 100'000 Ex. | Advantage UBS | Wirz Activation | UBS Switzerland | Silver |
| Mailing B2B (2D) | Flow Workshop" dialog campaign | Mainland | List Office LO | Bronze |
| Category | Campaign | Agency | Client | Award |
|---|---|---|---|---|
| Customer loyalty programs | Switzerland recovers its money | Y&R Group Switzerland | Postfinance | Silver |
| Craft: Art Direction | Mail from the forest | Airport agency | Schöb | Bronze |
| Craft: Art Direction | Thread portraits | Y&R Group Switzerland | Reallook | Gold |
| Craft: Text | Advantage UBS | Wirz Activation | UBS Switzerland | Bronze |
Very tasty, but no poem: The certificates
28 campaigns were awarded a Letter of Distinction. These creations lacked the final sophistication to be awarded a prize. Nevertheless, they are all tasty, full-bodied creations that sometimes just missed out on the trophies by a very narrow margin.
5-Star Deluxe: The Agency Ranking
Y&R Group Switzerland won the agency ranking again this year, this time with a clear lead over Notch Interactive Group. The latter was the only agency to take home two gold awards. The SDV Award is part of Werbewoche's creative ranking - the points can be credited.
| Points | Agency |
|---|---|
| 51 | Y&R Group Switzerland AG |
| 27 | Notch Interactive AG |
| 12 | Wirz Activation AG |
| 9 | Equipe Agency |
| 8 | Maxomedia AG |
An "M" for "Mmmmh!": The DM Life Time Award
This year, the DM Life Time Award sponsored by Swiss Post CH was presented to the Federation of Migros Cooperatives. For the expert jury, Migros is always one step ahead of its competitors in the area of customer dialog. The award was presented by Oliver Egger, Head of Marketing PostMail at Post CH.
The new head chef: Stephan Isenschmid succeeds Milo Stössel
At the Award Night, the Swiss Dialog Marketing Association announced its new president. Stephan Isenschmid succeeds Milo Stössel, who had held the presidency since 2008. Isenschmid also takes over as president of the SDV Swiss Dialog Marketing Prize association. The SDV thanks Milo Stössel for his great commitment and his hands-on manner and wishes Stephan Isenschmid all the best for his new position.
