Update/SFLB: Cross-media direct marketing campaign realized for Volvo

Together with Spillmann/Felser/Leo Burnett, the Zurich-based media and Internet agency Update has realized a direct marketing campaign for Volvo that combines offline and online advertising. Around 10,000 people have recently been sent a personalized CD with multimedia information on the new V70 and XC70 models, including an application to view the two estate cars from all angles. The mailings are linked to the Swedish car manufacturer's website. Anyone interested in a test drive or wanting additional information can click directly to the forms already pre-filled with their details. A competition with the opportunity to test drive the two models for two months rounds off the offer.
The campaign was created using the cross-media eBridge disc mailing technology from Sony DADC.

Responsible at Volvo Automobile: Dr. Andreas Block (Director of Marketing and PR), Maja Kaufmann (Customer Relationship Manager). Responsible at Update: Oliver Arnoczky (project manager), Philipp Urlich (Flash programming). Responsible at SFLB: Rolf Zimmermann (overall responsibility), Martin Spillmann (CD), Simon Staub (CD/AD), Patrick Suter (CD/text), Patrick Dubach (text), Friederike Coninx (graphics), Patricia Balliana, Dominik Laubscher (consulting).