Brandpulse gives Bank CIC a new coat of paint

Bank CIC now presents itself with a revised image and the claim "Your flexible bank". The repositioning of Bank CIC is the result of a brand strategy process, according to a media release. Those responsible took into account consumer banking trends and changes in key buying factors in the financial industry in a brand analysis. The results formed the basis for a "future-proof brand strategy with a differentiating value proposition."

In the course of the branding project, the Brandpulse agency implemented the new design in letterheads, corporate media such as product brochures, digital (concept, information structure and design website), internal branding (brand book), out-of-home and event equipment and developed the communication concept. In addition, the agency's tasks included the implementation of an advertising campaign for on- and offline.

The challenges in the Swiss banking market are manifold, according to a statement: The implementation of national and international regulations is forcing banks to modify their business models. The digital transformation is also demanding changes from the banks: More efficiency is required through the digitalization of operational tasks and digitalized communication with customers.

Bank CIC is a wholly owned subsidiary of the Crédit Mutuel-CIC financial group with nine locations in Switzerland. With its repositioning, CIC is committed to flexibility and a focus on advice - as a partner for companies, entrepreneurs and private individuals with complex financial needs.