Home Berlin finds: The best fans deserve the best live - also for the World Cup 2018

Swisscom is increasingly showing games in UHD picture quality. This also includes the games of the 2018 World Cup (in German-speaking Switzerland via SRF zwei). Swisscom has reinvented its TV offering for the 2018 World Cup year and, in addition to high-resolution images, is now also offering background information on the games, teams and individual players directly in the TV menu. With a national outdoor and digital campaign, Swisscom wants to get Switzerland in the mood for the World Cup and draw attention to this offer.

Heimat and Swisscom put the passion of the fans at the center of the campaign. After all, they literally live and suffer for football and, in their unbroken enthusiasm, experience all the highs and lows that football has in store for them. And so the campaign is also a tribute to the football fan. That's why the campaign motto is: "Swisscom TV. You've earned it.".

"As a sponsor of Swiss football, we are very close to the fans and their intense emotions. With the new Swisscom TV and a free promotion, we want to give them something back. Because that's what real football fans really deserve. This campaign is intended to be the prelude to a passionate World Cup summer that will also whet the appetite of casual fans," says Achill Prakash, Head of Marketing and Brand Communications at Swisscom, explaining the campaign's insight in a statement.

"The development of the campaign itself also makes us want to do more," Prakash continues. "We're about to tear up old client-agency patterns and have developed the campaign from strategy to design in a new, agile and very close form of collaboration with Heimat."

The photos were taken by Sven Schrader, TLGG Berlin was responsible for the social media implementation and Mediaschneider Zurich for the media planning. (hae)