Gruner + Jahr: Cost reduction in marketing
The Hamburg-based publishing house Gruner + Jahr is planning drastic cost-cutting measures. Depending on the source, between 70 and 200 jobs in marketing are expected to be cut. Jobs are also expected to be cut in the editorial departments.
The Hamburg-based publishing house Gruner + Jahr is planning drastic cost-cutting measures. Depending on the source, 70 to 200 jobs in marketing are to be cut. Jobs are also to be cut in the editorial offices. According to the industry service Werben & Verkaufen, 100 to 200 jobs are to be cut in the marketing sector alone. On Tuesday, Meedia.de estimated the number of redundancies at around 70.
Even before this new round of savings, the first effects of the previous measures are reportedly already being felt at the publishing house. Because temporary staff are no longer being hired, mountains of work have been left undone, as Kress.de quotes the G+J works council in its BRAktuell info. Further savings are now to be made due to an expected drop in sales of 8-10 percent. Profits are expected to shrink from 225 to 200 million, according to a forecast by Torsten-Jörn Klein, G1J's international director. In principle, the company is obliged to carefully review structures, processes and costs, as the Management Board writes in an internal statement to employees. However, the works council rejects salary, vacation and Christmas bonus cuts. According to its statement to Kress.de, the workforce has already made enough sacrifices in recent years. According to Wuv.de, a G+J spokesperson emphasized that the publishing house could not rule out layoffs for operational reasons.
While the publishing house had still spoken in April of a growth area in the diversification of business in corporate publishing or in digital marketing, marketing is now to be centralized and consistently restructured towards a joint print and online focus. According to an assessment by Meedia.de, this would mean the elimination of at least 70 of the current 250 jobs.
Even before this new round of savings, the first effects of the previous measures are reportedly already being felt at the publishing house. Because temporary staff are no longer being hired, mountains of work have been left undone, as Kress.de quotes the G+J works council in its BRAktuell info. Further savings are now to be made due to an expected drop in sales of 8-10 percent. Profits are expected to shrink from 225 to 200 million, according to a forecast by Torsten-Jörn Klein, G1J's international director. In principle, the company is obliged to carefully review structures, processes and costs, as the Management Board writes in an internal statement to employees. However, the works council rejects salary, vacation and Christmas bonus cuts. According to its statement to Kress.de, the workforce has already made enough sacrifices in recent years. According to Wuv.de, a G+J spokesperson emphasized that the publishing house could not rule out layoffs for operational reasons.
While the publishing house had still spoken in April of a growth area in the diversification of business in corporate publishing or in digital marketing, marketing is now to be centralized and consistently restructured towards a joint print and online focus. According to an assessment by Meedia.de, this would mean the elimination of at least 70 of the current 250 jobs.
