Switzerland Tourism publishes new type of digital annual report
With Switzerland Tourism's digital annual report, users discover the world of tourism individually and using a search function. The innovative online annual report was realized by Sanerstudio and Srsly.
Switzerland Tourism publishes the Annual Report purely digitally for the first time. An intuitive and lightning-fast search engine sends users on an inspiring trip through the world of Swiss tourism. Users can explore the annual report individually. They discover the diversity of Switzerland Tourism's activities in the form of stories that lead them to overarching topics and company divisions. Instead of conventional reader guidance, the bottom-up principle prevails here: users move from a hiking video to the summer campaign to the marketing strategy.
This multimedia annual report goes far beyond financial reporting and provides a good overview of the Swiss tourism industry. It therefore also serves as a reference work and information tool for a wide variety of dialog groups. Switzerland Tourism is thus using a new form of corporate communication.
Sanerstudio (design) and Srsly (development), who were selected in an agency competition, are responsible for the concept and implementation.
According to the press release, the collaboration between the two Zurich agencies has been tried and tested over many years. The team already caused a stir with Raiffeisen's digital annual report, in which key figures are brought to life with the help of a countdown.
Sanerstudio has made a name for itself with digital editorial design and user experience. Srsly is a digital agency specializing in complex challenges in strategy and development. Together, the agencies have also realized projects for Annabelle, Avenir Suisse and Axel Springer.
