Tilsiter celebrates 125th birthday with anniversary campaign
Created by E,T&H, the Tilsiter TV commercial celebrates the brand’s 125th anniversary by showcasing the care and love that go into this Swiss semi-hard cheese. Gourmet experiences are provided by 40 tasting events in retail stores and 70,000 samples distributed at train stations.
Tilsiter, the Swiss semi-hard cheese, has been produced with passion and love in family cheese dairies and commercial operations for 125 years. The hand-carved wooden Tilsiter cows stand equally for authenticity and artisanal Swiss tradition. The TV spot shows the care and love for the product from the dairy farmer to the cheese maker to the seller. The broadcast on Swiss stations and Swiss advertising windows will run from April 9, 2018.
At the same time, Tilsiter will be handing out 70,000 fresh rolls with a piece of red and green Tilsiter to morning commuters at six Swiss train stations. Direct contact with consumers will be maintained at four-day tastings in 40 large Coop and Migros stores. On more than two million pre-packaged pieces of cheese, a leaflet encourages people to participate in the Anniversary raffle.
Client: SO Tilsiter Switzerland. Conception: E,T&H Advertising Agency. Production: Mauve Pictures, Regula Käch. Directing, cinematography, editing and color grading: Tonio Krüger. Equipment: Barbara Damovsky. Grip: Til Schlatter. Sound: Sebastian Heri. Sound Mixing: Sound Studios Z, Renzo D`Alberto. UPP VFX Artist: Miroslav Gall.
