When rabbits howl under a full moon: Y&R promotes night tours in the zoo
Goldau Nature and Animal Park offers its visitors a wide range of special events, courses and activities. However, one of these only takes place under very special conditions: under a full moon. These evening tours followed by a fondue should be advertised.
Y&R Group Switzerland has developed a campaign to promote this unusual tour in a striking way: with hares, tortoises and wild boars howling at the moon. Wolves have been associated with the full moon for centuries, but the behavior of many other animals at night is also extremely exciting to observe. The three subjects can be seen on posters, advertisements and on social media.
The first full moon tour in winter 2017/2018 took place on January 31. The next full moon tour is coming up soon: March 2 from 6.00 - 10.00 pm. You can register via Tierpark.ch.
Responsible at the Goldau Nature and Animal Park: Rahel Keller (Head of Marketing and Sales), Anna Baumann (Director). Responsible at Y&R Group Switzerland: Swen Morath (CCO), Susanne Weeber, Kevin Zysset (Art Direction), Winfried Schneider (Text), Elias Zurbuchen (DTP), Sonja Bernardi (Consulting).
