New dress, new campaign: Crbasel side by side with the Coop newspaper
Crbasel developed the new appearance of the Coopzeitung in cooperation with Coop. In addition, the agency is responsible for the launch campaign.
The Coopzeitung has been around since 1902. With a colorful mix of topics from consumer, family, culinary, lifestyle, entertainment and people, it is appreciated and read by millions of people in Switzerland. In order to offer subscribers even more reading material, the Coopzeitung has once again significantly expanded its editorial content this week and modified its editorial design. (Werbewoche.ch reported).
In various workshops, Coop and Crbasel revised the positioning of the Coopzeitung and developed a new claim. The intensive collaboration focused on the idea that the Coopzeitung, just like Coop, stands for the good life in Switzerland and is a reflection of everyday Swiss life. Together with the Coop managers, Crbasel developed, based on this, the new communication concept "Coopzeitung. The good sides of Switzerland".
The campaign with a total of six subjects will be launched throughout Switzerland on Monday, February 26, 2018. The communication measures include posters, ads, ePanels, digital screens and banners. The various subjects show entertainingly staged scenes from Swiss life, in which the Coop newspaper is always there as an everyday helper and good friend: with tips, recipes, advice, inspiration, useful information, and shopping ideas.
Responsible at Coop: Patrick Wehrli (Publisher) . Responsible at Crbasel: Gabriel Heuberger (CD), Dani Bürgi (strategy), Philipp Schweizer (text), Judith Mann (text), Daniel Roth (graphics), Theresia Bröll (consulting), Photography: Ailine Liefeld.
