This is what happens when a digital agency dedicates itself to the bricklaying trade
With its «The Greatest Wall» campaign, Kollektiv Ideen is launching a solidarity-based wall-building initiative. And it’s really putting prominent WEF guest Donald Trump on the spot—at least in the illustration.
With a conversion rate of almost 40 percent (ratio of visitors to statements) and a considerable wall height, the campaign had Greatestwall.org There is great potential here, which will be exploited in the coming days through further measures and communication, according to a press release. The real-time update also makes it possible to indulge in the growth of the wall with the browser window open or to be sprinkled with sophisticated (and also less witty, we admit it) statements.
Contrary to other WEF/Trump campaigns, the creators do not reject the WEF and Donald Trump per se. However, together with all the signatories, they are of the opinion that incompetence and pronounced narcissism have no place at the top of the world.
Incidentally, and this is the irony of the story, Mr. Trump could easily use the passageway (scroll all the way down) and get to the WEF - but his ego is once again driving him to completely different peaks.
The idea and realization come from Kollektiv Ideen, Massimo Milano is responsible for the illustration. Dimitri Rougy and Silvan Groher are responsible for the campaigning.
