Inhalt und Form launches favorite menus and gives away one year of free meals in Migros restaurants
To kick off the new year, Inhalt und Form is featuring favorite Swiss menus for Migros Restaurants and giving away a 10,000-franc gift certificate.
The Migros restaurants offer a wide and varied range of dishes - and the whole of Switzerland should experience this, according to a press release from Inhalt und Form. The Zurich-based agency has implemented a campaign for Migros Restaurants that invites you on a culinary Swiss journey - with favorite menus from 18 cantons. Customers have the opportunity to win a gift voucher worth CHF 10,000 with a collector's pass. This is the equivalent of a year's free dining at a Migros restaurant.
The Swiss culinary journey is being promoted with a TV commercial, online activities and print measures. The aim is to increase footfall in the restaurants, highlight the diversity of the range and celebrate Migros' culinary expertise in an enjoyable way.
Responsible at Migros: Nadine de Genot, Natalie Estermann, Daniela Frangi (Marketing Communications Project Manager); Christof Meier (Digital Communications Project Manager); Christian Keller (Media Project Manager). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Creative Direction); Nadine Michel (Project Management); Marcus Josty (Art Direction); David Hugentobler and Lovey Wymann (Concept Text); Gioia Brucker (Graphics). Production: Markenfilm Schweiz AG; Michael Gloor (Executive Producer), Joel Scheidegger (Producer). Directed by: Florian Friedrich.
