Klar creates the launch campaign for Virgin Radio Switzerland
Starting this week, AZ Medien has been operating the radio station—which is part of the global Virgin Group—in German-speaking Switzerland on two channels via DAB+ and web radio. Klar is handling the creative direction for the Swiss launch campaign.
Cymatic visuals - musical sound waves that form particles into symmetrical patterns - were used to design and realize various static and moving advertising materials. In addition to posters and advertisements, these include a clip for cinema, TV and web as well as various online advertising materials.
Responsible at Virgin Radio Switzerland : Florian Wanner (Managing Director Radio), Barbara Novak (Head of Marketing Radio), Nicola Bomio (Head of Programming Radio). Responsible at Klar: Marcel Benz (Strategy/Consulting), Lionel Büttner, Peter Trüb, Manuel Griestock (Creation) Emmi Lichtenhahn (Music Composition), Pascal Hofer (Motion Design)
