Around 300 guests at the Swiss Native Advertising Day 2018
It was a full house at the 3rd Swiss Native Advertising Day hosted by LikeMag Media House at the Metropol in Zurich. Nearly 300 guests attended the five presentations, including participants from the advertising, agency, and publishing industries. The 360° live broadcast on Facebook recorded around 2,400 views.
Christoph Burseg, online marketing specialist at Veescore, started the event with his topic "Decoding YouTube" and showed which key indicators are important for marketing managers to be able to implement the right YouTube concept for their company. This was followed by a case from Farmy.ch, presented by Co-CEO and Founder Roman Hartmann. He presented to the audience how the start-up held its own against Aldi Switzerland in the native advertising competition and was able to achieve considerable success with an extremely lean campaign budget.
In the second half, Peter Beck, President of the Swissfilm Association, presented the digital transformation for the video sector and gave an outlook for the coming years. This was followed by insights from Tobias Börner, CMO and co-founder of the Lovoo dating app. He shared many best cases and experiences in the use of native advertising for app marketing with the audience.
Markus Bucheli from LikeMag Media House concluded the series of speakers and outlined the native advertising trends for 2018 in his keynote speech. He drew particular attention from the audience with his announcement that he was launching a new social media platform for Switzerland.
