This is something we are no longer used to: a funny Christmas campaign. Even if humor is debatable: The trashy way Iceland Foods and London agency Karmarama have hijacked famous unboxing videos on YouTube and repurposed them for their own purposes is a welcome change in the whole emotional (and mostly animated) Christmas storytelling jungle.

And yes: unwrapping videos are also an internet phenomenon. Parents film their children unwrapping their long-awaited presents. This is sometimes viewed millions of times because the joy is infectious and most people like happy children. It's cute and adorable - but that doesn't change the fact that parents shouldn't put their children on the internet at all.

But that doesn't change the fact that the sometimes almost amateurishly tinkered Iceland packaging and the inappropriate dubbing are great cinema. Depending on your sense of humor. (hae)

Source: Adstasher.com; Youtube.com; Iceland Foods

Watches Heavy clouds hung in the sky as Mrs. Schulte hurried through the driving snow towards the department store, making her way safely and dryly under canopies through the raging nature and the crowds. Neither her hairdresser Iris nor her knitting booklet inspired her to make a Christmas present for her 17-year-old grandson this year. This year, she would outshine everyone else with her surprise for Sven. "A black quartz watch without hands," she explained to a watch saleswoman, whose brow furrowed behind festive glittery strands. "The one with the colorful picture of Jesus in the advertisement," she tried to explain to the saleswoman. However, she was unnerved by the incessant "Tomorrow, children, there'll be something" noise, so she responded in a friendly manner: "We have seven brands, over 100 different models, and tomorrow the baby Jesus is coming." "No, no," said Mrs. Schulte, somewhat intimidated, "not the Christ Child, but the grown-up Jesus." "You must think that's very original," scoffed the sales clerk. Only now did Mrs. Schulte realize how primitive the ad actually was and how easily she had been duped by it. "We have the new Christmas Swatch here," said the woman behind the counter, who was now looking a little more conciliatory. But Mrs. Schulte had already turned away. "Maybe the Sempach Ornithological Institute's calendar will do," she mused and leisurely moved to the shelf with the latest support stockings before heading home again. (la)