UGC with USM
Bruno Wickart is inviting users to create designs featuring USM furniture through a Facebook contest.
Are you reading this article in an advertising agency or marketing department? Then there's a good chance that you're sitting on, in front of, behind or next to a piece of USM furniture. And if you recognize the need for more USM while looking around: Bruno Wickart was the first online store for designer furniture to install the USM configurator. Users can easily and conveniently put together their desired piece of furniture directly in the store and order it online.
But how to advertise this exclusivity? With a playful product experience that intelligently challenges people's creativity. The task is to create something new with the USM Configurator to design an imaginative piece of furniture and post a screenshot of it on Facebook. The whole thing is coupled with a competition. All participants can win a voucher worth 30 francs and the main prize is a side table from USM Modular Furniture worth 585 francs. User Generated Content, or UGC for short, with furniture from U. Schärer Söhne AG Münsingen, or USM for short - it's worth helping to create it.
The competition has been running for a short time. The first creations can already be found in the comments column. They have names such as Chess Wall, Swiss Edition or Villa Kunterbunt.
Responsible at Bruno Wickart (idea and realization): Dario D'Amico (Online Shop Manager).
