WEMF: More comprehensive target group information for out-of-home
WEMF today published this year's edition of the MA Strategy intermedia study. From now on, the target groups of out-of-home advertising can also be analyzed according to consumer characteristics. This means that all advertising-relevant communication channels are comprehensively represented in the study.
In response to many requests from the advertising market, Swiss Poster Research Plus (SPR+) is now a research partner of MA Strategy Consumer. This means that the target groups for out-of-home advertising can now be analyzed not only by socio-demographic characteristics, but also by consumer characteristics. Urs Wolfensberger, Executive Director of Marketing and Sales at WEMF, is pleased with the expanded collaboration: "With the survey of consumption characteristics for out-of-home, it is now possible to quantify and compare the target groups of all advertising-relevant communication channels according to their individual consumption and information behavior. Thanks to the integration of the target specifications from the MobNat data of SPR+, this is possible on both a national and regional level. MA Strategy thus remains the most comprehensive intermedia study in Switzerland."
National Intermedia Study MA Strategy
As a tool for strategic planning, MA Strategy has been enabling targeted analysis and implementation of the optimum media mix of press, cinema, radio, television, address directories, out-of-home, direct mail and web offerings for around twenty years. The cross-media study shows which media strategy can reach a target group most efficiently.
The MA Strategy 2017 was published on Thursday. It is available to customers via the WEMF data portal NEXT>LEVEL retrievable.
