Anniversary campaign: Valiant Bank thanks its customers
Valiant Bank and Epiqe came up with a special social media campaign to mark their 20th anniversary. Solid knowledge of banking topics helped.
To thank customers for their loyalty, Valiant Bank launched a social media campaign together with the young digital creative agency "epiqe" from Lucerne between July and October 2017. A commercial featuring a grandfather, his nephew, a gold vreneli and childlike logic formed the basis for the campaign. At the same time, bank customers were able to take part in an online quiz for four months and answer questions on banking topics. Knowledge about the bank was helpful. Five Goldvrenelis were raffled off among all participants each month and 20 grams of gold at the end of the campaign. The entire campaign was implemented in German and French and advertised exclusively via social media.
Responsible at Valiant Bank: (Head of Marketing and Corporate Communications), Jan Zimmerli (Head of Film), Sandro Hofman. Responsible at Epiqe: Patrick Wyss (Art Director), Vincent Keller (Producer).
