In harmony with nature
ViznerBorel presents Weleda's new overall appearance.
Natural-based cosmetic products are in vogue. Brands such as Body Shop, Clinique and L'Oréal are competing with each other. The brand most strongly associated with the power of nature is Weleda. The beauty products' flaw: Weleda is quickly pushed into the corner of the "alternatives" when judged superficially. This impression is now to be corrected by ViznerBorel in a new appearance - a little, but of course not completely.
"If you want to see the whole, you have to be prepared to engage with the individual. Those who engage with the individual can see and understand the whole. Weleda can be approached in many different ways." This is how Weleda formulates its philosophy on its homepage. This goes back to an intensive collaboration between Rudolf Steiner and the Dutch doctor Ita Wegman. Wegman opened the first clinical-therapeutic institute in Arlesheim in 1921. In the neighboring community of Dornach, he had founded the School of Spiritual Science. In 1925, the founder of anthroposophy and the holistic doctor worked together on the publication "Fundamentals for an extension of the art of healing according to spiritual scientific knowledge". This became the foundation stone for Weleda.
Today, the company employs over 1,800 people worldwide on all continents. Since its foundation, Weleda has exclusively developed and marketed holistic medicines, dietary supplements and body care products. Weleda focuses on the needs of doctors and patients who ask for anthroposophical products. "In harmony with man and nature" became the guiding principle. The proven claim should now also form the core message in a new overall appearance of Weleda in Switzerland. The contract for this was put out to tender in a major pitch. ViznerBorel won the budget with a strategic and creative presentation. "The implementation of our claim, which still forms the basic idea of our company's philosophy, is very special and successful," says Patricia Pécourt, Head of Advertising and Communication at Weleda, delighted with ViznerBorel's idea. They have projected real images of natural ingredients such as birch or lavender onto the beautiful body of a person. "It was important to us that these subjects were natural and not created on a computer," explains AD Hanna Zimmermann. The new look applies to all cosmetics and care products as well as the over-the-counter area for self-medication. The visual language is used across a wide range of media - from print to cinema, brochures and the Internet to POS.
Andreas Panzeri
"If you want to see the whole, you have to be prepared to engage with the individual. Those who engage with the individual can see and understand the whole. Weleda can be approached in many different ways." This is how Weleda formulates its philosophy on its homepage. This goes back to an intensive collaboration between Rudolf Steiner and the Dutch doctor Ita Wegman. Wegman opened the first clinical-therapeutic institute in Arlesheim in 1921. In the neighboring community of Dornach, he had founded the School of Spiritual Science. In 1925, the founder of anthroposophy and the holistic doctor worked together on the publication "Fundamentals for an extension of the art of healing according to spiritual scientific knowledge". This became the foundation stone for Weleda.
Today, the company employs over 1,800 people worldwide on all continents. Since its foundation, Weleda has exclusively developed and marketed holistic medicines, dietary supplements and body care products. Weleda focuses on the needs of doctors and patients who ask for anthroposophical products. "In harmony with man and nature" became the guiding principle. The proven claim should now also form the core message in a new overall appearance of Weleda in Switzerland. The contract for this was put out to tender in a major pitch. ViznerBorel won the budget with a strategic and creative presentation. "The implementation of our claim, which still forms the basic idea of our company's philosophy, is very special and successful," says Patricia Pécourt, Head of Advertising and Communication at Weleda, delighted with ViznerBorel's idea. They have projected real images of natural ingredients such as birch or lavender onto the beautiful body of a person. "It was important to us that these subjects were natural and not created on a computer," explains AD Hanna Zimmermann. The new look applies to all cosmetics and care products as well as the over-the-counter area for self-medication. The visual language is used across a wide range of media - from print to cinema, brochures and the Internet to POS.
Andreas Panzeri
