Ruf Lanz and Mobility present an economical official car for the Federal Council
Mobility surprised readers on Thursday with a two-page ad in *20 Minuten*, designed by the agency Ruf Lanz.
Mobility is the leading car-sharing company in Switzerland. Mobility's magic formula is: 2,950 vehicles throughout Switzerland, around the clock and conveniently self-service. An eye-catching double-page ad in 20 Minuten proves that there is also a suitable vehicle for the Federal Council. With the help of pointed legends, it is shown that the VW Sharan with seven seats really does offer everything the Federal Council could wish for: including relief for the household budget, a child safety lock for the youngest in office and a reasonable 150 horsepower. After all, there is no Blocher in the Federal Council.
Responsible at Mobility Carsharing: Alain Barmettler (Head of Marketing & Communications), Michelle Berner (Product Management Business Customers), Astrid Schmidli (Product Management Private Customers), Patrick Eigenmann (Head of Communications & Media). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Dave Schellenberg (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Anita Roth (Consulting).
