Digital campaign brings car sharing provider Sharoo record month
To tap into new Sharoo target groups, the campaign developed by Sir Mary relies on a strong incentive: participants choose between the VW Beetle, Polo R-Line or the VW E-Up, giving them the chance to win the "car they want".
The promotion is thus strongly based on Sharoo's USP of being able to find any car you want on the platform. The car sharing platform now has over 1500 vehicles registered, from Mini Coopers and vans to the latest Tesla X.
In order to attract the attention of a wide range of target groups, content formats were used that could be integrated into their organic environment as far as possible. For example, a native integration was created on Blick.ch, which offered a new, car-sharing-related story to read every two hours.
According to the press release, the digital campaign contributed to Sharoo achieving record figures for both registrations and cars actually booked in September.
