Notch Interactive for BLKB Digifolio: Because the world is changing

Just as the smartphone once did, Digifolio is now triggering a technological revolution. This time in the area of asset management instead of telephony: BLKB's online tool makes it very easy to create and manage investment portfolios.

The campaign started with an appeal via BLKB's social networks. Two female customers and one male customer were sought and quickly found to immerse themselves in the world of the 80s as testimonials. They posed with technical devices from the era - styled in proper style. The subjects show in an original way how antiquated things that once made our lives easier and better seem. And make it clear at a glance that not only times have changed dramatically - but also the way we do things today. Investment transactions, for example.

The core elements of the campaign are the retro subjects, which were used for posters, mailings, e-screens and online advertising media. The call for testimonial castings and making-of images are also part of the content. The entire campaign was developed by Notch Interactive. The creative agency is responsible for BLKB's advertising campaign communication for the Digifolio product.

Responsible at Basellandschaftliche Kantonalbank: Monika Dunant (overall responsibility), Cécile Sprenger, Urs Uehlinger (Market Communications), Katja Epple (Corporate Communications) . Responsible at Notch Interactive: Martin Stauch (Creative Direction), Lara Klopper, Daniel Stüdeli (Art Direction), Thea Meier (Frontend Development), Heike Gross, Judith Maurer (Copywriting), Amanda Possa (Account Management), Roger Oberholzer (Strategy), Peter A. van der Touw (Overall Responsibility);. Photography: Matthias Willi. Image processing: Detail.