Online video advertising: New brochure offers first market overview

Did you know that 50 percent of young adults already consume TV online and on mobile devices? And did you realize that moving image advertising has to be designed differently in terms of production and structure depending on whether it is placed on TV, WebTV, social media channels, as an outstream ad or on the company website? And that even the image formats can differ?

With the publication "On all screens in the lead", which was launched today, the two WebTV providers Wilmaa and Teleboy want to give advertising clients and advertising experts an understanding of the peculiarities of online video advertising and sensitize them to specific questions relating to creation and production. At the same time, it provides an overview of other aspects of this form of advertising: Stefan Küng, owner of the media agency TWmedia, points out the changing use of moving images and describes the challenges involved in planning this form of advertising and reaching millennials.

Siri Fischer, Managing Director of IGEM (Interessengemeinschaft elektronische Medien), shows how much is already being invested in online video advertising today - and how much this market could still grow. Moritz Schneider and Michael Weber from Hoy explain what their digital agency is doing to combat ad fraud and that it spends around a quarter of its total working time on such security measures. And Coop Head of Marketing Thomas Schwetje uses his own examples to explain how he and his team coordinate the interaction between TV, YouTube, WebTV and social media. What's more, Coop is now also integrating WebTV into its own content marketing by using WebTV as an independent corporate TV channel.

The brochure can be downloaded as a PDF here can be downloaded from the website. It is also available to interested parties in printed form.