Contexta's new campaign aims to strengthen trust in the CSS brand
Trust is the currency of tomorrow: the new CSS campaign created by Contexta aims to bring closeness and trust into the customer relationship.
The services and products of the various health insurers are becoming more and more similar. Performance-oriented differentiation is becoming more difficult. For this reason, trust and the feeling of being in good hands are becoming increasingly decisive for future success.
The new CSS Insurance campaign has therefore set itself the goal of strengthening trust in and proximity to the brand. So Contexta set out in search of the human truth of how closeness comes about. Whether in a relationship between two people or between a health insurance company and its customers. This gave rise to the campaign slogan "We see things as they are for you." Because only those who make the effort to see the world through someone else's eyes can really create closeness and trust.
Based on this insight, a moving and touching campaign was created that celebrates the facets of perhaps the most beautiful human ability: empathy. The films for TV, web TV, YouTube and Facebook, the posters, advertisements, display banners and radio spots were developed in close collaboration with CSS.
YouTube Bumper Ads
Radio spots
"This is a consistent continuation of our "Ganz persönlich" campaign and a reaffirmation of our company's customer-oriented approach," says Reto Schertenleib, Head of Marketing Communication at CSS Insurance. "We launched this six years ago with Contexta and have since been able to noticeably and positively increase awareness and brand image." The campaign was launched nationally on September 1, 2017.
Responsible at CSS: Emanuel Kuhn (Head of Corporate Communications), Reto Schertenleib (Head of Marketing Communication). Responsible agency: Contexta. Production: Stories, Zurich. Directed by: Amanda Blue. Photo: Olaf Blecker. Music: Lennert Busch. Media: Mediaplus, Bern.
