A winning smile is the best way to show your teeth to the competition
Cavegnwerbung is once again designing the campaign for Edi this year—and is putting winning smiles on everyone’s faces with its teeth-whitening toothpaste.
The Edi. is the official award for Swiss commercial and commissioned films and is regarded as the most important quality label. Those who win it leave the competition behind and are among the leading filmmakers in the country.
To promote the competition, Cavegnwerbung launches positive competition. A mailing reminds people that this prize is not just a nice trophy, but an important positioning in the market. A winner's smile radiates far beyond the award night.
To this end, whitening toothpaste tubes are sent out as a mailing. As professional preparation for the important award night. The mailing was accompanied by online banners.
Responsible at Swissfilm Association: Rita Kovacs (responsible for communications). Responsible at Cavegnwerbung: Markus Cavegn (art direction); Markus Rottmann (text); Sarah Hepp (graphics).
