Graubünden Holidays and Prättigau Tourism launch Influencer Project

Living and working in the middle of the mountains, surrounded by nothing but nature, for a whole month. This adventure awaits Swiss bloggers Adrian Rüedi and Valeria Mella from Littlecity.ch this summer in Graubünden. In cooperation with Graubünden Ferien, Prättigau Tourismus, local and national partners and with the support of their parents, they have spent the past few weeks building two mountain lake bungalows on a raft on Lake Partnun with their own hands. A few days ago, they moved into their extraordinary temporary home.

Unique nature experience; also for guests

The mountain lake bungalows are unique: two transparent domes furnished with a bed and a small kitchen serve as accommodation and allow their occupants an unrestricted view of the surrounding nature. Even at night, the stars and the moon can be seen over the Rätikon before falling asleep. Adrian Rüedi and Valeria Mella will live and work in one of the two bungalows until the beginning of September. In the second, they will host other influencers from all over Switzerland, such as Graubünden climber Nina Caprez, Instagrammer Nicole Hunziker from Bern and blogger Dimitri Burkhard from Newly Swissed in Zurich.

Influencers open up new avenues of inspiration

Graubünden Holidays has been working with influencers for some time now. "With posts on social networks and blogs, they reach a large audience in Switzerland and abroad and inspire them to travel to Graubünden. This opens up exciting new opportunities for us to reach potential guests," explains Marc Held, Social Media Manager at Graubünden Ferien. However, the project with the bloggers from Littlecity.ch is also a first for the tourism organization in this size and length. Held is convinced of its success: "If you want to attract attention on social media, you have to score points with original ideas. We will succeed with our mountain lake bungalows."