Creative travel all year round with the Zug tariff association
James has created a new public transportation awareness campaign for the Zug Transport Authority.
What does the future of public transport look like? A little more entertaining from now on. James has developed a new image campaign for the Zuger Pass Plus, the annual travelcard of the Zug fare network. "You are how you travel" - this is the guiding principle behind the motifs, each of which tells a creative and humorous story. The network map served as visual inspiration. Dozens of lines, over 200 stops and tens of thousands of people: Plenty of potential for a lively campaign.
"With the network design, which is intended to ensure a high recognition value, we have the opportunity to quickly pick up on current topics and implement them in an entertaining way," says Sonya Hausherr, Head of Marketing.
The campaign kicks off with a large series of motifs that can be seen throughout the entire fare network. "We are looking forward to the other planned campaign elements such as cinema spots and OOH activities and are convinced that all subsequent motifs will also be fun. Just like the collaboration with James."
The Zug fare network was founded in 1992 and is one of the first integrated networks in Switzerland. All means of public transport in the Canton of Zug and neighboring municipalities are united in the Tarifverbund Zug with the aim of offering a customer-friendly service.
