Pink Ribbon Flashmob dances to and with Jesse Ritch

2C Communication organizes all Pink Ribbon events in Switzerland and has been committed to raising awareness and education about breast cancer since 2007. With Pink Ribbon Switzerland the agency is celebrating its 10th anniversary this year. Over the past ten years, 2C Communication has raised well over a million francs for important breast cancer projects and research through its various Pink Ribbon projects and campaigns.

To kick off the anniversary year, an atmospheric Pink Ribbon flash mob took place in Zurich on Saturday, May 20. Several hundred dance enthusiasts took part, transforming Kalanderplatz near Sihlcity into a sea of pink. For the flash mob, musician Jesse Ritch wrote the encouraging song "Good Side of Life", which was perfectly staged by Curtis Burger's fantastic choreography.

The tenth Pink Ribbon Charity Walk will take place on Sunday, September 24, 2017 at Letzigrund Stadium. Every year, the breast cancer solidarity walk mobilizes thousands of runners from all over Switzerland. In addition to the solidarity run, participants can expect a great supporting program with various show acts and lots of surprises.

Responsible at 2C Communication: Nicole Zindel (text, concept, graphics); Nadja Hermann (consulting, events).