Top Ten: Which departments media outlets argue with the most
A survey of Swiss companies shows that most disputes involve media spokespeople and senior management. Disputes with colleagues in the marketing department are only slightly less common.
The finance department ranks third among internal conflict partners. This was the result of a survey conducted by News Aktuell and Faktenkontor. The SDA subsidiary asked PR specialists and managers which departments they have the most disputes with. Over 160 communications professionals took part in the PR trend monitor.
According to the survey, there is the most trouble with company bosses. Just under a third of communicators get worked up in discussions with the management (25 percent). If there is no dispute with the bosses, then it is with colleagues from marketing. 21 percent of the PR professionals surveyed regularly argue with the marketers. And there are also frequent trench wars with the finance department. For example, 16 percent of survey participants stated that they often disagree with the company's accountants.
By contrast, media spokespeople get on very well with the Business Development, Controlling and Customer Service departments. Only just under one in ten say that they have disputes with those responsible for business development or controlling (eight and seven percent respectively). And only a tiny four percent of PR professionals occasionally clash with their colleagues in customer service.
