Mason decolleté
A new campaign celebrates that famous gap—one that, in most cases, you're neither supposed to see nor want to see.
"Plumber's Crack" - that is, "plumber's crack" - is the name given in English to what peeks out the back when you bend over and your belt, pants and underpants are not perfectly matched. Not a drama, but at least a classic. The phenomenon, known in German-speaking countries as bricklayer's or construction worker's cleavage, has been at this point has already been presented once as campaign content. Sid Lee wrapped park benches in Canada to promote a plumbing business. And FCB Chicago wrapped bus seats to send passengers for colon cancer screening. Same idea, different message.
Three guesses who is responsible for the latest Füdlispalt campaign. That's right, FCB Chicago. This time on behalf of a drain cleaner called Liquid Plumr, which contains an active ingredient so powerful that it can deal with any blockage. And thus makes the sanitary superfluous, because all users become one themselves. This, of course, is a pure advertising promise, because in the end no chemical in the world can combat mechanical pipe unclogging. Doesn't matter. The main thing is that the plumber's cracks were once again used in Chicago. (hae)
