Breastfeeding campaign: "For the best start in life".
The annual breastfeeding campaign highlights the numerous benefits of breast milk and aims to motivate mothers to breastfeed their babies exclusively for at least six months, as recommended by the World Health Organization (WHO).
The 2017 campaign with the theme "Breast milk - for the best start in life!" conveys the benefits that breastfeeding has for every baby. Breastfed babies have a lower risk of allergies, diabetes and obesity. Breastfeeding also promotes healthy development of the jaw and teeth, tongue and facial muscles and therefore speech development. The campaign is supported by various sponsors. The presenting partner is Medela, the world's leading manufacturer of breast pumps and breastfeeding products, based in Baar.
The breastfeeding campaign aims to support the whole family during the important breastfeeding period and also show working women how they can continue breastfeeding despite returning to work after maternity leave. 2C Communication developed the campaign and implemented everything from flyers, advertisements and online advertising material to the website.
Responsible at 2C Communication: Nicole Zindel (overall responsibility and graphics), Nadja Hermann (consulting/events). Image processing: Rohnerretouche.
