Innovative annual report for Migros
For the third year in a row, Namics is supporting Migros with its 2016 annual report, M16, in the area of digital communication. A focus on usability, personalization, and content fosters communication on an equal footing.
As a future-oriented and sustainable company, the retailer relies exclusively on digital reporting. This enables interactive and environmentally friendly reporting of the figures, facts and stories of the past financial year. The focus of M16 is on the different target groups, which are addressed with improved usability, helpful personalization tools and exciting content at eye level.
Namics has been responsible for the concept, content publishing, translations, design, films and technical implementation of the Migros annual report since 2014. In order to offer the same online experience on all end devices, the M16 was also realized according to the mobile-first approach. Since the end of March 2017 it is here available.
Michael Rottmann, project manager and partner at Namics: "Hardly any other report in Europe is as consistently digital as the M16. We are very proud to accompany Migros on the path of digitizing its communication around business development. And we have been doing so for three years now. The success of the projects is demonstrated not only by the positive response from the various target groups, but also by the numerous awards won in recent years."
Individual, user-friendly, exciting
Migros is the largest retailer in Switzerland and is highly diversified with its broad product portfolio. It employs over 100,000 people and is divided into five strategic business segments: Cooperative Retailing, Commerce, Industry and Wholesaling, Financial Services and Travel, and Shared Services. This complexity also had to be reflected in the new annual report. At the same time, all the events of 2016 had to be summarized and the various target groups had to be addressed at eye level. This was achieved primarily through optimized usability, personalization and exciting content:
Optimized usability: The latest report makes it even easier for visitors to find the relevant content. The most important target groups can select their topic view on the homepage. For example, the "financial expert" only receives financially relevant content, while the "Migros-Chind" receives everything that is of interest to consumers and fans.
Personalization: All content can be output as a personalized PDF. All live content is fed from the website and generated based on the reader's individual selection. The table of contents, page numbers and much more are also personalized. What's more, the PDF created impresses with its high design quality, which is unusual for automatically generated PDFs.
Exciting content: The M16 is also even more interesting than its predecessors. With target group-oriented topic introductions and individual downloads, it offers its readers a personalized experience. Five well-known Swiss slam poets also shed light on the four focal points of Migros' health strategy - relaxation, nutrition, medicine and exercise. This is done in an entertaining, humorous and sometimes provocative way.
