Weak February followed by strong advertising month of March
The month of March presents a strong performance with gross value added totaling 527 million Swiss francs. The warmer temperatures provided an upswing: gross value added increased by a whopping 150 million Swiss francs in March.
The month of March presents a strong performance with gross value added totaling 527 million Swiss francs. The warmer temperatures provided an upswing: gross value added increased by a whopping 150 million Swiss francs in March (February 376 million). Compared to the same month last year, the current figure represents an increase of 4.6 percent. The transport, services and telecommunications sectors in particular stepped on the gas.
Advertising pressure in the overall market
Development of advertising print as of March 2017
Full throttle into spring
Transportation companies are in the fast lane in March. Compared to the previous year, the industry increased its gross power print by 44.2 percent. The service sector also got off to a good start in the spring. It increased its gross value added by 34.2 percent compared to the same month last year. The third largest increase was recorded by the telecommunications companies. Compared to the previous year, the telecommunications sector increased its gross value added by 32.9 percent.
Pharma & Co. well on track
The Pharmaceuticals & Healthcare sector also reported a positive performance in the spring month of March. Compared with the same month of the previous year, it reported a 24.8 percent increase in gross value added. The pharma sector is thus well on track, also showing a positive value in February 2017 (+17.4 percent). Further increases were recorded in the sectors of vehicles (+20.8 percent), leisure, catering, tourism (+18.9 percent), events (+15.4 percent), and construction, industry, furnishings (+11.7 percent).
Food & Beverages on the losing side
The beverage and food sectors are putting the brakes on. The former recorded a total decline of 31.1 percent in March compared with the same month last year. The food industry also showed a year-on-year decline of 18.4 percent. The tobacco industry is also on the losing side. In the month of March, it recorded a 35.9 percent drop in its gross value added. The downward trend in the tobacco industry appears to be continuing (February -60.1 percent).
Advertising printing in the industries
Advertising pressure in the sectors with year-on-year comparison
Top 10 of the month
The top advertisers and most advertised products and services (excluding assortment and image advertising) in March.
Media mix (incl. search advertising)
Advertising print in the media groups as of March; evaluation period: 01.03.-31.03.2017
