Little of our own, lots of third-party content in social media Switzerland in March
Storyclash's Social News Ranking shows how the Swiss media fared on social media in March. At least Blick was convincing with one hundred percent of its own production.
The March ranking of Storyclash shows: Compared to the previous month, Swiss media generated 20 percent more interactions. This is not only due to LikeMag, but also because the magazine specializes in sharing links. LikeMag therefore plays in a league of its own. This also includes the French LikeMag offshoot "Un Like pour les animaux," whose videos are represented in large numbers in the top posts. We will report in more detail on the functionality and background of LikeMag at a later date.
Switzerland no longer second
Blick.ch defended its second place with confidence, gaining another ten percent. However, its main competitor, 20 Minuten, comes almost threateningly close to the portal thanks to an increase of almost 60 percent. Not only Watson loses ground, but also SRF with a significant 34 percent - the "Switzerland Second" bonus has been used up. Radio Energy also slumps after a strong February and generates over 100,000 fewer interactions.
Blick am Abend, on the other hand, made significant gains: with an increase of 113 percent, the free paper moved up five places to seventh. Equally remarkable: the NZZ gained almost 10 percent and placed itself in the top 5. The old lady seems to have mastered social media very well.
Foreign videos as interaction accelerators
The most successful social post in March comes from French-speaking Switzerland: 20minutes.ch shows a New York train acting as a snowplow - to the chagrin of waiting passengers. In second place is its big brother from German-speaking Switzerland: 20 Minuten posts a video that shows already 2014 went viral and has seven million views in the full-screen version. Why they don't at least give the original source - if they're withholding all the traffic from the creator - remains 20 Minutes' secret. Even if the explanation is very simple: They do it because they can. As we know, Facebook is not interested in such violations as long as the traffic is not redirected to Google and there are no naked breasts in the video. And Facebook further encourages video adoption by having its bitchy visibility algorithm penalize links to third-party content.
Watson proves how our society has changed with 22 collected cartoons - and lands at number 3. Blick am Abend flies to number 5 with an article about the airline Turkish Airlines, which transports food to Somalia for free. With the bilingually written letter to the Turkish population living in Switzerland, at least one genuine in-house production manages to go viral in March: 7th place. (hae)
