Process wins KKL Luzern as a customer
The branding and design agency Process was commissioned to rebrand the renowned cultural and convention center on Lake Lucerne.
The collaboration between Process and KKL Luzern began last spring, when the agency prevailed against the competition in a multi-stage selection process. The assignment includes an in-depth analysis of the perception of the KKL Luzern brand, the sharpening of the future positioning of the building with regard to the various stakeholder groups and the formulation of a corresponding brand strategy including a design concept.
"Process impressed us in the pitching process with their well-founded and creative approach, which has now proven itself in a successful, joint implementation process," says Sebastian Maiss, Head of Marketing + Events at KKL Luzern.
The Lucerne Culture and Convention Center has undergone continuous development since it opened in 1998. New formats and services have been launched and communication with customers has also changed. Today, most of this takes place via online channels and social media. The existing brand identity had reached its limits and no longer met the needs of the company.
The rebranding that has now been developed opens up new possibilities and will be implemented at all touchpoints over the next few months. The new KKL Luzern brand will make its first appearance in fall 2017.
