"A savings account won't get you far these days. But there are alternatives"
UBS talks bluntly about low interest rates on savings. Publicis has created the appropriate campaign with «Let's rethink savings».
Even the largest Swiss bank can hardly offer any interest on savings deposits given the low interest rates. For its customers, there is currently also a zero in front of the decimal point. UBS is now making the low interest rate situation on savings accounts the subject of its current campaign in an unvarnished and very direct way and is calling on people to examine alternatives together: under the motto "Let's rethink saving". Because even in times when you can no longer pull out all the stops when it comes to saving, there are still solutions for clever savers to make something of their money.
In addition to various, primarily digital measures, "Let's rethink saving" will be the subject of over 35 free UBS events throughout Switzerland in the coming weeks.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Manuela Rüegg (Project Manager, Creative Concepts & Campaigns), Martha Braide (Key Account Manager, Personal Banking), Altan Tural (Project Manager Direct Marketing), Roman Desponds (Digital Campaign Manager). Responsible at Publicis: Peter Brönnimann (CD), Christian Schirmer (Text), Sandy Pfuhl (AD), Cem van der Schaar (Art Buying), Ursula Jaag (Consulting). Film: Pumpkin Film (producer), Viviane Andereggen (director), Christopher Novak (producer).
