125 years of Zug Cantonal Bank, 12 months of creative collaboration
Last year, James celebrated winning two pitches for Zuger Kantonalbank. As a result, the agency was responsible for the «Ready for the Future» branding campaign. James also played an active role in the bank’s 2017 anniversary communications, as the bank is celebrating its 125th anniversary this year.
As a highlight of the anniversary, Zuger Kantonalbank has launched a project ideas competition for the public. The best ideas will be awarded prizes next September and receive financial support of up to CHF 50,000. A prominent poster campaign was preceded by a one-week teaser phase. Throughout the region, people and signs with entertaining and sometimes irritating inscriptions could be read at over 100 poster sites. The short and sweet resolution followed overnight with a change of subject: "Project ideas wanted!".
A cinema spot, which creatively charges the search for exciting ideas, also draws attention to the special campaign. Other measures will also be supported by the James team throughout the year.
