Rod launches SBB's umbrella communication "Because the future begins today".
It is very important to SBB to meet the needs of its customers. This is often very complex and costly. The prerequisite for realization is often meticulous planning, which can sometimes take years. The new umbrella communication shows the intensive preparations for three important projects.
It also takes a look at the near future of Swiss passenger transportation, where travel will become even easier and more convenient for many passengers.
Our society is constantly changing. SBB's infrastructure in particular has to take this into account. How does it deal, for example, with the fact that more and more retirees will be mobile in the future? Or the fact that barrier-free access to passenger trains should be possible everywhere for wheelchair users, for example.
SBB's strategists and fleet managers plan far ahead and implement important changes in public passenger transport throughout Switzerland. Because for mental coach Michael, for example, it is important to get to his professional athletes as quickly as possible when they need him before important competitions. Michael is in a wheelchair. From 2024, he will be able to travel barrier-free throughout the country.
In Lausanne and Renens, the stations are being completely rebuilt as part of Léman 2030 so that passenger capacity there can be doubled by 2025. This will make it easier for retiree Jacques, for example, to travel to his friends when he is no longer able to drive.
And as early as 2020, Ticino will move even closer to German-speaking Switzerland when the Ceneri Base Tunnel goes into operation. This is important for Catarina, a young mother from the southern canton. She wants her children to be able to find their way back into the family fold quickly and easily once they have moved out.
Rod Kommunikation tells the distinctive planning and implementation power of SBB in three personal, pictorial stories from three different parts of the country. The stories condense the urgency of customer needs on the one hand and SBB's solution competence on the other in a vivid and emotional way. The protagonists of the films are real. Just like their expectations for the future - and SBB's commitment to meeting them.
https://www.youtube.com/watch?v=/iTa-ECYKmTI
https://www.youtube.com/watch?v=/RaCkHw2TkXU
https://www.youtube.com/watch?v=/3hd-mU7Aehg
The three films can be seen online at Sbb.ch/future. Online teaser spots run on YouTube, Facebook and other channels. Posters and advertisements with the corresponding subjects are used throughout the country.
Responsible at SBB: Reto Meissner, Head of Marketing Communications, Myriam Siksou, Head of Group Marketing, Barbara Schmid, Communications Manager, Franziska Pasqua, Media, Sabine Rizzo, Online. Conception, creation, realization: Rod. Production: Who's McQueen. Directed by: Christine Wiederkehr. Digital platform: Amazee Labs.
