#SayHello to Hello Family on Facebook
Coop's "Hello Family" is now on Facebook. Goldbach Interactive created the social media launch campaign, #SayHello, including the landing page and promotional materials.
Coop is launching its own Facebook presence for its Hello Family world to promote awareness and customer engagement. The retailer has commissioned Goldbach Interactive (GBI) with the associated launch campaign, which starts on Wednesday.
The main component of the #SayHello campaign is a landing page with a responsive design. On Hellofamilysayhello.ch users can send personalized Hello greeting cards via Facebook or email thanks to the social sharing function and take part in a competition. The campaign is being promoted using digital advertising media including social ads and will run until the end of February 2017.
After the launch, GBI will continue to support Hello Family in Facebook community management with creative text and graphics services as well as general consulting. In terms of content, the new Facebook page offers tips and tricks for everyday family life, inspiration for leisure activities and benefits for Hello Family Club members. Hello Family has been a GBI client since January 2017.
Responsible at Coop: Sven Zgraggen (Head of Family Target Group), Christian Lüdi (Head of Social Media and Content Marketing), Corina Schuler (Social Media & Content Manager). Responsible at Goldbach Interactive (Switzerland): Marleen Albert (Senior Consultant Social Media), René Schoedon (Head of Digital Creation & Production), Torsten Schallmaier (Senior Copywriter / Concept Designer), Marlon Perini (Rich Media / Frontend Developer), Benedict Ritschel (Rich Media / Frontend Developer).
