Luminous hair
EnVogue's Color Reflex & Shine Shampoo transforms beautiful hair into radiant hair. This is the message conveyed by the new ad campaign created by Havas Zurich for EnVogue.
A woman in a red-striped dress becomes a lighthouse through her EnVogue groomed hair, which, of course, shows the way even far from the sea. The motif is used as a print subject and poster, as well as at the POS.
Responsible at EnVogue: Claudio Tollardo. Responsible at Havas Zurich: Frank Bodin (overall responsibility), Patrick Beeli (creative direction), Hanning Beland (art direction), Nicole Waldis, Marina Tanner (graphics), Jonathan Heyer (photo), Pixelpolish, Stephan Riederer (image editing).
