Little pickle very big
In *Werbewoche*’s Impact Check, test subjects were once again shown ten current print campaigns. This time, Hugo Reitzel’s “Schwinger-Gürkchen” was the favorite. But Ikea also managed to impress.
The cheeky sponsorship campaign implemented by Numéro10 for Hugo Reitzel as part of the Swiss Wrestling Festival appealed to respondents the most (16.2 %) - and in their opinion also stood out the most from other advertising subjects (10.9 %).
The Ikea subject from Wirz was also well received by the test subjects (15.0 %), was best remembered (64 %) and appears to fit in perfectly with the Swedish furniture store (19.8 %). Only the Emmi motif by Jung von Matt depicted the image of the brand even more accurately in the eyes of the respondents (20.2 %).
In addition to the subjects, the overall awareness values achieved (unaided recall) and the top box ratings of the key features are listed. The online survey for the impact check was carried out by the market research company Marketagent.com. (hae)
