Strebel Juon: French flair with the relaunch of Bistrot chez Marion

The "Marion" is a traditional restaurant in the heart of Zurich's old town, located directly on Zähringerplatz. After extensive renovations in spring 2014, the restaurant reopened as "Bistrot chez Marion" and has since dedicated itself entirely to French cuisine. The menu includes all kinds of specialties from various regions of the "Republique", from salade niçoise, crêpes and galettes or croques madame or monsieur to entrecôte café de Paris. The classic bistrot is complemented by a "kiosque", where homemade delicacies are sold over the counter to take away.

The original lettering was to be retained in the new look and an interesting and easy-to-use packaging concept was to be realized, especially for the take-away sector.

The aim of the designers was to convey the personal character of the restaurant, the bistro ambience and the maxim "fait à la maison" through the look of the advertising material. The name was therefore set in hand-drawn circles, with different graphic elements in a total of nine variations. This also gives the labeled, in-house products an individual touch. In terms of color, the bordeaux used in the interior was picked up again, supplemented with a striped design to underline the bistro charm.

For the take-away packaging, tags and stickers were produced in various sizes, supplemented with matching masking tape, which also acts as adhesive tape when the containers are closed.

The new look was adapted to a wide range of advertising materials: From the letterheads, the Réservé signs and the food and drink menus to the matchboxes and the website Chezmarion.ch.

Responsible at Dinner & More: Nicolas, Sissi and Melanie Kern. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Joceline Strebel (creation); Thomas Ammann (website texts); Xandra M. Linsin (photos); Serge Hardmeier/Code Division (web publishing).