Polyconsult launches "Swiss Meat Academy

The aim of the platform is to encourage a younger audience to try out meat dishes and help them achieve successful results. 44 tutorial videos and photo instructions explain the different ways of preparing meat in such a simple and understandable way that even inexperienced cooks can achieve perfect results.

The "Swiss Meat Academy" app was launched last November and has already been downloaded over 95'000 times, according to a statement on Tuesday.

With a 30-second spot and an accompanying online campaign, downloads are now to be increased even further - especially in the core target group of under-35s. The spot shows how the app proves itself in use and is now running on TV and in selected Swiss cinemas.

Responsible at Proviande: Marcel Portmann (Head of GB Marketing & Communications). Responsible at Polyconsult: Mike Brodbeck (overall responsibility), Roger Ghezzi, (creative direction/conception), Petra Brönnimann (art direction/conception), Helene Zenhäusern (text), Doro Beck and Laura Marti (consulting). Shining Pictures: Film Production. Christian Splettstösser: food styling. Jules Moser; food photography. Media: AMS Media.