Strebel Juon: Urban Alpöhi for the Restaurant Alpenblick Arosa

Until now, Michel Péclard has been known for his successful establishments in the city of Zurich and on the lake. Last fall, he and his crew launched a new project in Arosa, and since December 2015, guests have been spoiled with rustic mountain hut magic at the Alpenblick mountain restaurant.

The Alpenblick is located in Inner-Arosa, right next to the "Hörnli-Express", and looks back on a long tradition, so it is well known to guests from near and far. Inside it was completely rebuilt, materials such as slate and a lot of old wood as well as a charcoal grill now characterize the interior design. Old and new have been put together as authentically as if they had always been there. Gastronomically, too, there are no frills; the dishes bear the signature of uncomplicated, market-fresh mountain cuisine.

Strebel Juon was commissioned with the conception and realization of the appearance and the website of the new Alpenblick. The goal of the designers was to create a logo that on the one hand expresses the rustic and cozy atmosphere of the mountain hut and on the other hand the fresh wind that is now blowing. The result is a character head - a sympathetic mixture of alpine gnome and urban hipster - which from now on stands as a symbol for the Alpenblick. The logo adorns a wide variety of advertising materials such as business cards, matchboxes and water bottles only in a discreet blue, and the company has deliberately dispensed with refinements and multi-colors in order to emphasize its original and uncomplicated character. This look continues on the website, with generous images and striking typography.

The restaurant Alpine view Arosa belongs to Pumpstation Gastro of Michel Péclard. The group has eight other establishments in Zurich and the surrounding area: Restaurant Pumpstation, Conditorei Péclard Schober, Fischer's Fritz, Restaurant Kiosk, Michbar, Beach Thalwil, Coco Grill & Bar and Rooftop restaurant. Strebel Juon is in charge of all communication measures of the group.

Responsible at Pumpstation Gastro: Michel Péclard, Florian Weber. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Joceline Strebel (creation); Thomas Ammann (website texts); Xandra M. Linsin (photos); Serge Hardmeier/Code Division (web publishing).