Anna Ewers is the new face of Zalando

In addition to the German top model Ewers, the campaign features a group of internationally renowned dancers who present the various Zalando styles in an energetic setting: from fashion to activewear. In the commercial, Anna Ewers, who has just been voted Model of the Year on Models.com, performs playfully with dance talents Lil Phoenix and iDance Mikey after she presses the play button in the form of the Zalando logo. In addition to the athleisure trend, the campaign highlights Zalando as an important source for sportswear.

"We are currently experiencing a significant change in fashion, in which sport is becoming an increasingly important part of fashion. Together with director Gordon von Steiner, we have captured precisely this appeal of the symbiosis of fashion and sport. The campaign shows dynamic styles, made for all the demands and challenges of everyday life. And you can find all the looks on Zalando," explains Carsten Hendrich, Vice President Brand Marketing Zalando.

The Spring/Summer 2016 campaign closes with the motto "Bring movement into your style". Are You Ready? and Wherever You Are (Topshop @ Zalando) from 2015 onwards. The commercials for all three campaigns were shot by Gordon von Steiner. They were staged in a white, abstract box that visually reflects the Zalando package and thus the wide range of products and free shipping and returns. The campaign is running in all Zalando stores and celebrates its launch in Switzerland on February 28. In addition, "Fashion meets Sport" will be celebrated on global platforms such as Out of Home, print ads and specially designed Zalando packages.

Campaign Credits: Concept & Art Direction: Zalando Creative Director: Chang Lin ; Film Director: Gordon von Steiner ; Music Compositor: Claus Capek, Jan Krouzilek, Stephan Moritz; Styling: Julia von Boehm; Production: Bakery Films Filmproduktion; Post Production: Slaughter House.