JvM/Limmat: Digital wine consulting
Since 1844, Baur au Lac Vins has been synonymous with premium wine retail. To meet these quality standards online as well, Jung von Matt/Limmat created an innovative online store for the long-established wine merchant.
One of the biggest problems with today's online stores, according to the press release, is that many are merely a digital product catalog. The new online presence of Baur au Lac Vins shows what a web store with dynamic and engaging content can look like.
The result is a purchasing assistant that manages to combine the high-level expertise of Baur au Lac Vins in a playful way. The basis is a digital consultation, which leads the customer to his individual wine recommendation in just a few steps. Tailor-made information and innovative services are provided for all customer groups - restaurateurs, restaurants, hotels, specialist retailers, companies and wine lovers.
In addition to the interactive online store, the website focuses on exciting stories and strong image and video content. In the "Wine Worlds" section, for example, comprehensive portraits of wine experts or background reports on the products on offer provide customers with an informative introduction to the complex subject matter. Here, too, the content is always tailored to the customer's individual needs. This targeted knowledge transfer is intended to support the customer in his purchase decision and contribute significantly to a positive user experience.
