Polyconsult: App for perfect meat preparation
The new free app "Swiss Meat Academy" explains step by step how meat dishes are guaranteed to succeed.
"Swiss Meat" has taken on the topic of meat preparation and commissioned Polyconsult to develop the first app that shows how meat is perfectly prepared. It is divided into four sections.
- Meat preparation: In 34 videos and step-by-step photo instructions, all important preparation methods are explained simply.
- Cooking School: In ten lessons, beginners learn to recreate complete menus with the help of videos and photo instructions.
- Good to know: How do I cut up a chicken? What does "saignant" actually mean? This section provides answers and valuable tips for meat preparation.
- Recipes: A collection of inspiring meat preparation ideas rounds out the Academy's offerings.
The app has an integrated meat thermometer function. And because clean hands are rare in the kitchen, the photo instructions can be turned over without touching them using hand movements.
"Swiss Meat Academy" is available now at the App Store and with Google Play available. The app is being launched with a broad-based campaign and is already top-ranked in the "Food and Drink" category. It is also among the master nominations at the Best of Swiss Apps Award 2015.
Responsible at Proviande: Marcel Portmann (Head of Marketing & Communications), Samuel Zaugg (Head of Communications Gastronomy), Esther Baumgartner (Head of Communications Food), Marcel Frey (Head of Digital Media), Erich Schlumpf (Head of Communications Office). Responsible at Polyconsult: Mike Brodbeck (overall responsibility), Roger Ghezzi (creative direction/concept), Petra Brönnimann (art direction/concept), Helene Zenhäusern (text), Karin Hirschi (graphics), Doro Beck, Laura Marti (consulting). Christian Splettstösser, Foodstyling. Responsible at Shining Pictures: Roland Schmid (direction and camera), Jules Moser (food photography), Apps with love (programming).
