Ogilvy: Tighter communications presence for Vulkan restaurant
To raise awareness of the Indian restaurant Vulkan beyond the reach of word-of-mouth and thereby attract more diners even during previously less busy times, Ogilvy & Mather has created a campaign with a special twist.
Based on what is probably the most famous Indian book - the Kama Sutra - the campaign addresses a basic human need that is particularly receptive to external stimuli: The desire to enjoy. Illustrations in the style of the Kama Sutra show a couple in a clearly unconventional position. But not as it might seem at first glance with you-know-what. But not, as it might seem at first glance, in a "you-know-what" position, but rather chastely enjoying Indian dishes, while the headline picks up on this unambiguous ambiguity and thus unambiguously whets the appetite for spicy food from India.
The Brazilian illustration studio A-toon Ilustração e Design LTDA was responsible in the truest sense of the word for the illustrations, which on the one hand do credit to the original illustrations of the Kamasutra, but at the same time should be as demure as befits the Zwinglistadt.
A poster display as well as streetcar hangers with dispensers containing vouchers for a free Mango Lassi ensure the widest possible reach and increased visitor frequency.
Responsible at Vulkan: Balwinder Singh (Owner). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Tino Heuter, Mark Levay (AD); Urs Westermann, Lilian Abegg (graphics); Marcel Elsener (text/concept); Gaby Zimmerli, Lisa Apolloni (consulting); A-toon Ilustração e Design LTDA (illustration).
