Stailamedia and Group M: First interactive video campaign about a private exchange
With a programmatically delivered, interactive video campaign for their client Granini, Group M and Stailamedia are demonstrating that international trends have also reached Switzerland.
Real-time advertising, moving images and interactivity are currently hot topics in online advertising. Stailamedia and Group-M subsidiary Xaxis have implemented the first programmatic interactive moving image campaign for Granini in Switzerland. According to a press release, the two companies are also pioneers in Europe.
It is still technically complex to trade in-stream advertising programmatically. In contrast to display advertising spaces, a video player stands between SSP and DSP - the technical systems for implementing programmatic campaigns on the provider and buyer side - in the case of in-stream video inventory. The large number of different video players and, in particular, the constantly growing video inventory in mobile have always made programmatic video more technically demanding than programmatic display.
Another challenge for the programmatic world is the VPAID standard defined for the implementation of interactive moving image campaigns, which is usually only available in Flash players and therefore not on mobile devices.
Together with Xaxis, Stailamedia was able to realize a data-driven, interactive video campaign for the advertising client Granini via the Stailamedia Exchange. The server-side integration of the Video DSP and the Stailamedia Exchange makes it possible to buy interactive video campaigns in real time on a data-driven basis.
"We are delighted to have found a service provider on the customer side in Group M that shares our passion for technology innovation in online marketing," says Jochen Witte, COO of Stailamedia. "Group M and Xaxis always want to ensure a technological edge in the implementation of online campaigns. We are therefore delighted to be able to offer our customers in Switzerland a modern and future-proof moving image product," says Christian Gründel, Director Xaxis, Group M Services.
