Migros makes TV: in-store media at the point of sale

Until now, the TV screens in Melectronics stores have shown the program selected by the respective sales outlet. Now, the uncontrolled growth is being tackled. With Mel-TV, the Migros electronics store wants to create a national identity. The focus is on product information. The different program sections, such as brand visuals, home entertainment, partner advertising or local content such as competitions or promotions, are separated from each other by chapter intros and short advertising clips. Interspersed calming blocks are also intended to prevent the program from becoming too hectic.
Different templates are available to the branch managers for local content. This allows each branch to produce its own content in addition to the nationwide broadcast program, if required. Changes and additions to the program are possible at any time. For example, spots of products that are sold out can be removed immediately. The program is broadcast nationally in three national languages, all produced and broadcast in full HD. The program content is critically reviewed and revised on a monthly basis.

Collaboration of Sony Professional Solutions, Content & Form and Ultra Images
The general contractor for project planning, rollout through to content creation was Sony Professional Solutions Switzerland. Sony Professional Solutions, the advertising agency of Melectronics Inhalt & Form and the full-service agency for moving images Ultra Images were responsible for the programming and content creation. Ultra Images has been archiving and managing all of Migros-Genossenschafts-Bund's moving images for many years and has been processing Melectronics' image content for more than two years. Other tasks in this project include program planning and content maintenance.